Avinash Kaushik's Bio
The author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing.
Latest Posts by Avinash Kaushik
Smart KPIs: Accountability Over Outcomes Over Activity.
A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was to build out a Marketing strategy for the next generation of success. I was immensely grateful for this fun and deeply challenging opportunity. In an early meeting with a sub team, they... Continue Reading →
Sports Marketing Measurement Playbook.
Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins interview, an episode of The Floor and 67th Grammys were the exception. #27 was “NFL Weather Delay,” turns out we will watch anything with sports in the title. 😊 Sport is the last bastion of people... Continue Reading →
Bye, Bye Human-Powered Marketing Analytics.
HiPPOs still hand down most decisions in a company – even when surrounded by piles and piles of reports with metrics galore. Marketers still use the “funnel” to imagine and allocate budget, people, actions – even when there is multi-decade data that the funnel is a lie. Company after company misses trends and goes... Continue Reading →
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