Avinash Kaushik's Bio
The author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing.
Latest Posts by Avinash Kaushik
Pay Less, Grow More: Agencies in an Agentic AI-Era.
The intelligence and automation revolution has created/forced immense transformation at Marketing Agencies. All types: Media. Creative. Performance. Brand. Measurement. CRM/”Lifecycle.” Advocacy. Auditing. AI. Combo of all. Three strategic drivers of the we are not in Kansas anymore realization: AI achieved broader, more... Continue Reading →
AI Ready? Google Ads Maturity Model.
In a world with fuel-efficient long-range motorcycles, do you insist on using horses for transportation? I’m of course talking about the Google Ads platform. Like it or not, Google has been AIfying their platform for some time. [Meta as well.] They are making it harder and harder for us to stay with how it used to be. Not... Continue Reading →
Smart KPIs: Accountability Over Outcomes Over Activity.
A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was to build out a Marketing strategy for the next generation of success. I was immensely grateful for this fun and deeply challenging opportunity. In an early meeting with a sub team, they... Continue Reading →
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