Barry Schwartz - SEO and Marketing Bio

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Barry Schwartz is the President of RustyBrick, Inc., a Web services firm.

Daily Search Forum Recap: May 18, 2026
Here is a recap of what happened in the search forums today…... Continue Reading →
Google Search On How To Optimize For Generative AI With Myth-Busting
On Friday, Google published a new help document named Optimizing your website for generative AI features on Google Search. This document covers much of what Googlers have said over the years, including a myth-busting section that will trigger some in the industry.... Continue Reading →
66% Of SEOs Say AI Mode Won't Replace Google Search
I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this. And with over 1,000 poll results in, I wanted to share that most of you think AI Mode will not replace Google Search.... Continue Reading →