Bill Sebald's Bio
SEOer of things and owner of Greenlane Search Marketing, LLC. Love music, beer, and getting lost. Recovering big agency dude.
Latest Posts by Bill Sebald
Why You Should Optimize for Visual Search
Every year, it seems like there’s a new “next big thing” in SEO – some big release that causes a bunch of chatter – it’s the future of search! Some become an integral part of the ranking algorithm, like BERT and progress in the natural language processing space, and some fizzle out like AMP. This year, with the... Continue Reading →
How to Use Google Analytics to Build a Useful Website Performance Report
Part 2 of a series on SEO reporting best practices (ICYMI: Part 1) Traffic data, found in Google Analytics, helps you quantify your site’s engagement level. Using this data, you can understand more than just how many users visit your site. Traffic data can reveal what information users find useful and help you prioritize... Continue Reading →
How to Use Google Search Console to Build an Impactful SEO Report
Part One of a series on reporting best practices Marketers rely on metrics and KPIs, whether it’s to manage expectations, track progress, or just establish a common internal vocabulary to discuss projects and goals. Understanding the sources and limitations of each type of data point you collect directly informs the... Continue Reading →
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