Ian Lurie's Bio
Ian is the founder of Portent, an Internet Marketing company.
Latest Posts by Ian Lurie
Should You Be Concerned About the End of Third-Party Cookies?
As tracking technology and privacy evolve on the web, one major shift is causing ripples across the advertising world: Google Chrome is phasing out support for third-party cookies. This change, led by a supposed push for greater transparency and control over personal data, impacts virtually every stakeholder in the digital... Continue Reading →
What Not to Do When Bringing Your Digital Marketing In-House
There are a myriad of reasons why businesses choose to outsource their marketing efforts to agencies instead of having an in-house team lead and execute. The truth is that both can work equally well, depending on the people involved. However, even the best practitioners can fumble a transition. If your business... Continue Reading →
How YouTube’s Crack Down on Ad Blockers Impacts Advertisers
In the second quarter of 2023, there were 912 million adblock users worldwide. YouTube hasn’t given up its fight against ad blockers. What started as a beta test in June 2023 has transitioned into globally implementing slow website load times and blocking users in 2024. Google confirmed that if they detect you are... Continue Reading →
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