Joost De Valk's Bio
WordPress developer known for his awesome on-site SEO tips. Also the creator of the Yoast SEO plugin.
Latest Posts by Joost De Valk
What are AI brand mentions? And how are they different from citations?
You prompt ChatGPT with something, and suddenly your brand name shows up in the response. Sounds like a win, right? But before you share the screenshot with your team, there’s one important question to ask: Is your brand being cited or mentioned? As AI search and LLM-driven discovery continue to grow, understanding the... Continue Reading →
New: Yoast AI Content Planner turns a blank post into a structured draft
If you’ve ever opened a new post and immediately closed it again because you had no idea what to write, this one’s for you. Yoast AI Content Planner is now available for Yoast SEO Premium users. Open a new post in your WordPress editor and you’ll find five relevant post... Continue Reading →
The April 2026 SEO Update by Yoast recap
Each month, we host an SEO update covering the latest in search and AI. During this month’s edition, our SEO experts Carolyn Shelby and Alex Moss, cover everything from the latest advances in Agentic AI to Google’s spam and core updates and why simply publishing more content is no longer enough and in many cases... Continue Reading →
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