{"id":3273,"date":"2015-01-05T08:53:16","date_gmt":"2015-01-05T13:53:16","guid":{"rendered":"http:\/\/www.jacobking.com\/?p=3273"},"modified":"2015-02-16T13:11:30","modified_gmt":"2015-02-16T18:11:30","slug":"beginners-guide-to-blackhat-seo","status":"publish","type":"post","link":"https:\/\/www.jacobking.com\/beginners-guide-to-blackhat-seo","title":{"rendered":"The Beginner’s Guide to Blackhat SEO"},"content":{"rendered":"

\"blackhat-seo\"Welcome folks, it’s the beginners guide to blackhat SEO, the mysterious art of spamming the SERPs. Where does one begin and where does one end? When you have hundreds of different opinions just on what exactly “blackhat SEO” even is, how can one begin to learn this dark art? <\/p>\n\n

Well hopefully you’ll find after reading this guide that the definition isn’t so rigid nor is the practice. In the past I’ve written about my view on what is the right hat for SEOs, I call it “make money hat<\/a>“. It’s basically my way of saying just shut your mouths and hustle, the guy pushing the most numbers at the end of the month\/quarter\/year is the one doing SEO the best. Not the white hat toting conference speaker who will make you take out a second mortgage on your home while barely moving the needle. Sorry, but it’s enough already guys. <\/p>\n

History of Blackhat SEO<\/h2>\n

The Google Web spam team and Mr. Matt Cutts<\/a> (while recently inactive publicly) have long been at war with search engine spam. The first thing you need to do is take a look at Google’s stock price<\/a> along with current market share of search engine use. Then consider this engine is the main revenue driver for one of the biggest corporations in the world. <\/p>\n

Yeah they probably don’t want you to fuck with that. And that is exactly what any type of aggressive SEO is doing, messing with their lifeblood which they’ve hired a damn army of geniuses to algorithmically protect. Don’t get it confused, I’m not trying to dissuade from blackhat SEO, more trying to explain where you stand in the game so you can act accordingly. Google is not your friend, Google is no SEOs friend for that matter, they abuse us and we abuse their search engine, round and round we go.<\/p>\n

Here is a nice overview of all the spam techniques that have developed over time<\/a>. Along the way we have also had many key updates which have changed the landscape of blackhat SEO. There have been different eras we’ve gone through, from a free for all, to slowly tightening things up, to a more controlled and sophisticated game that we play today. <\/p>\n

The important thing to remember, is as long as there is a search engine with rankings are predominately based on links, then there will be a way to game it. There might be a big change which knocks everyone on their ass, but we just keep going and rank again eventually. It’s important to have a general understanding of the history of search spam but you don’t need to become a historian. The sooner you start spamming and creating your own data, the better. Your own set of historical data is what you want to be going by. <\/p>\n

The Forums<\/h2>\n

Probably the first place you’ll get started is with forums, but many people have the question of which are legit and which aren’t? Oh man, you’re asking the wrong question. None of them are free from bullshit, but they all have some value, especially when you’re just getting started. There is a wealth of knowledge to be gained you just need to approach it right. Don’t think you’ll find some exact road map or that someone is going to spoon feed you some special secret sauce, let’s try not to forget they’re public forums. But that doesn’t mean I haven’t found plenty of gems and insights along the way. Here are the main forums:<\/p>\n