{"id":4525,"date":"2016-05-25T07:18:10","date_gmt":"2016-05-25T11:18:10","guid":{"rendered":"http:\/\/www.jacobking.com\/?p=4525"},"modified":"2016-05-25T07:30:20","modified_gmt":"2016-05-25T11:30:20","slug":"custom-post-types-yoast-seo","status":"publish","type":"post","link":"https:\/\/www.jacobking.com\/custom-post-types-yoast-seo","title":{"rendered":"Custom Post Types + Yoast SEO for getting Gangster with your Meta"},"content":{"rendered":"

\"yoast-auto-generate-description-cpt\"There are tons of great uses for having a custom post type in WordPress. One of my favorites is having sitewide control over the title and meta for that specific post type in Yoast. I mentioned this before<\/a> but since it’s so incredibly handy I think it deserved some more attention. <\/p>\n

To get started I’ve used this plugin before and had good results, you’re going to need to add a CPT<\/a>. With that plugin it’s super easy. <\/p>\n

Now you don’t have to do anything else, if everything is setup correctly this post type will now appear in Yoast “Titles & Metas”<\/p>\n

Depending on what you’re working on, you can really geek out hard with this.<\/p>\n

As I showed in my 1000 pages post, I used a meta description template with the %%title%%<\/code> variable and it’s working like a charm. <\/p>\n

Another setup I really like is using %%excerpt%%<\/code> for the description and using advanced variables in the title. <\/p>\n

Let’s say I had something where the date mattered, I could do:<\/p>\n

%%title%% Widgets Available for %%currentmonth%% %%currentyear%%<\/code><\/p>\n

This would keep my titles automatically updated with the current month and year. Which is funny looking down memory lane, I remember updating the year on my old coupon sites by hand back in 2011 – 2012 when I was a cocky noob. Ahh how times change. <\/p>\n

Let’s take a look at a couple examples of this in the wild. <\/p>\n

Take a look at the title tag in Moz user<\/a> profiles. <\/p>\n

It’s adding “‘s” to the persons name, “Rand Fishkin’s Profile – Moz”<\/p>\n

Nothing to fancy there, let’s find something better. <\/p>\n

Thank my little boy for this awesome example, I just queried “zelda costume<\/a>“. <\/p>\n

The top site is Etsy who is putting on a clinic for this exact technique. And ironically I think they had some sort of help from Moz in the past if my memory is correct. <\/p>\n

Title<\/strong>: “Popular items for zelda costume<\/em> on Etsy”<\/p>\n

Google isn’t pulling their meta description on the query currently, but you can grab it from the source. <\/p>\n

Description: Shop outside the big box, with unique items for zelda costume<\/em> from thousands of independent designers and vintage collectors on Etsy.<\/p>\n

I italicized “zelda costume” to highlight that’s the auto generated part. Gotta love it, literally ranking search result pages with zero content on a search engine. <\/p>\n

Just an H1 with – Popular items for zelda costume<\/em><\/p>\n

\"etsy-search-page\"<\/p>\n

That’s some seriously sexy SEO right there. Taking that massively juiced domain and just beating the shit out of Google with it. <\/p>\n

Hopefully this inspires you to go create something awesome. It’s a thing of beauty once you break the confines of the single default post type. Now go and dominate. <\/p>\n","protected":false},"excerpt":{"rendered":"

There are tons of great uses for having a custom post type in WordPress. One of my favorites is having sitewide control over the title and meta for that specific post type in Yoast. I mentioned this before but since it’s so incredibly handy I think it deserved some more attention. To get started I’ve… Read More →<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":4528,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.jacobking.com\/wp-json\/wp\/v2\/posts\/4525"}],"collection":[{"href":"https:\/\/www.jacobking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jacobking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jacobking.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jacobking.com\/wp-json\/wp\/v2\/comments?post=4525"}],"version-history":[{"count":0,"href":"https:\/\/www.jacobking.com\/wp-json\/wp\/v2\/posts\/4525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jacobking.com\/wp-json\/wp\/v2\/media\/4528"}],"wp:attachment":[{"href":"https:\/\/www.jacobking.com\/wp-json\/wp\/v2\/media?parent=4525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jacobking.com\/wp-json\/wp\/v2\/categories?post=4525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jacobking.com\/wp-json\/wp\/v2\/tags?post=4525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}