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Will Critchlow's Bio
Founded Distilled in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites.
Latest Posts by Will Critchlow
Who hasn’t heard the proverb “keep your friends close, and your enemies closer”? This phrase alludes well to a key aspect of good SEO strategies: knowing who your search competitors are. Your search competition is made up of sites competing for the same search visibility as your own domain. Search... Continue Reading →
For non-designers, there is often a level of mysticism around the way we work. In your job, it may well be your responsibility to brief a designer, but as for what happens in between that stage and finally seeing the fruits of their labour – well, this may be rather alien. While it’s not necessarily... Continue Reading →
This month’s industry includes stories from most of the major tech companies, including Facebook’s News Feed experiments, Google’s ever-growing hardware selection, and Apple and Amazon both falling foul of the European Commission. There’s also the SearchLove London 2017 roundup and the best from the... Continue Reading →