Ian Lurie's Bio
Ian is the founder of Portent, an Internet Marketing company.
Latest Posts by Ian Lurie
What is PPC? Pay-Per-Click Explained
Pay-per-click (PPC) marketing is a complex digital marketing channel. It presents a significant opportunity for digital marketers to grow their traffic and conversion metrics. But without a smart strategy and careful tactics, pay-per-click can cause major headaches. We’ve put together the answers to some of the most... Continue Reading →
Why You Should Bid on Your Competitor’s Branded Terms
The topic of branded bidding leads many marketers to the question: “If I bid on my own branded terms, should I also bid on my competitor’s branded terms?” There are many benefits to bidding on competitor brand terms, including lower cost per click, less competition, and capturing your competitor’s... Continue Reading →
Optimizing Toward “Final Sale” Data in Google Ads Improves Revenue and Return
Suppose the primary goal of your paid search engine marketing (SEM) account is to acquire leads. In that case, you’re likely counting lead submissions as your primary conversion to optimize your campaigns and measure success. Optimizing for lead submissions has been considered the standard and best practice for... Continue Reading →
What do you think?