News flash, 99.9999% of SEOs have their heads completely shoved directly up their own asses.
Black hat, white hat, blue hat, blah blah blah.
For one, if you see your favorite talking head even discussing this topic and what color hat they sport, they’re lost as well.
It’s not about hats, it’s about money, that is all that matters, money.
Everyone needs to shut their pie holes and realize that, blabbing about what should be the universally accepted approach just shows how confused and lost people are.
Today I’m going to be discussing what might seem like an incredibly simple concept yet still alludes industry.
The only type of SEO that maters, let me repeat that, the ONLY type of SEO that matters, is the type which makes the most money…
This isn’t a moral debate, there are practically no rules in this game, and anything you read criticizing the evil spammers is just some whiny bullshit from a loser.
Don’t like the way that I think? Think that money and black hat spam is the root of all evil? Good for you, go back to flipping burgers and step aside, SEO is for winners not whiners. SEO is for those creative clever bastards that wouldn’t play by the rules and have figured out a way to keep it going as an adult, i.e. ranking on big terms and dominating what is the lifeblood of arguably the biggest corporation in the world.
Ok so now that is out of the way, let’s talk about ranking sites. Recently I published a slight rant piece talking about an approach/joke I call NFG SEO. Now this really was a rant without much substance on what the hell is actually working and I’m surprised more people didn’t call me out on that. Well now I’m going to call myself out on that, and discuss a bit more on what is working to rank sites along with an overview of the make money hat approach to SEO. Before we do that, there’s another aspect everyone has to understand about sharing information in general and SEO bloggers. With SEO, the integrity of most good processes lies in their exclusivity. For this reason you can basically throw out anything you’ve read and will read, it’s all bullshit.
Why? Because of simple logic.
SEO is an insane grind, it’s survival of the fittest, the algos are traps made by our predator (Google) and the ranks show how well we survive. Google is the enemy, they want to kill you. Now when someone wants to kill you, you’re not going to send them detailed information about what you do, if anything you’ll send them misinformation (like they do to SEOs).
So this blog here, you’re probably thinking, Jacob, well what the hell can you even write about then without fucking it up for the rest of us? Things must remain broad, and there is no way around that. Things like “what anchor % do you use in GSA?” or “how do you host your PBN?” I mean come on guys, if I truly have the answers to these questions then there is no time to be blogging about the shit much less spilling the beans for affiliate pennies. This post for example, has been sitting in drafts for 4 months after busting it out one night on a whim (revising and added this section). I average 8 hours, 7 days per week working, and I never stop. Holidays? I’ll be up until 4am making up for the lost time. To even be remotely good at SEO, you need to work your fucking face off, and after putting in the sweat and tears, the last thing you’ll do is share the pot of gold. Your first thought will likely be “Mine, ALL mine, muwhahahahaha”, time to scale to the moon, not it’s time to start writing a $7 WSO. And let’s begin.
Different Markets, Require a Different Approach
Yup, different approaches for different markets, shocking right? Well the same goes for SEO my friends, go try having an intervention with your neighborhood payday loan spammer about changing their ways and building awesome brands.
Also go have a chat with the guys slinging Viagra and banking $100k+ per month about content marketing.
Ok so these are two extreme examples of some verticals where you better put on the big boy pants and pull out your spam cannons otherwise you’ll never even touch P2.
And with these extreme examples that require serious aggressive spam to even compete there is the opposite side of the spectrum where the eco-system is different and you can dominate with a more singular domain focus building a “brand”.
But what about that grey area in the middle?
In this situation it would stand to reason that a savvy SEO would be using tactics from both sides taking advantage of opportunities and diversifying as much as possible. For this example let’s choose something mid spammy range like the “SEO” niche.
Not as competitive as you might think because most SEOs can’t rank shit and this is the perfect vertical to be taking an extremely versatile make money hat approach.
Getting Ready to Dominate
Now don’t go just diving in a like a drunken idiot, while I do encourage drinking along this process, let’s put some serious thought and preparation in up front as it will dictate the success of all our efforts. An important thing to note which we often forget is that SEO takes time, no matter how aggressive the strategy is.
Now with something that is time delayed like this, from a business/investment standpoint we can’t half ass the initial planning and decision making. There are plenty of things we can half ass along the way with SEO and still rank fine, but proper planning and direction is everything.
Otherwise you’re in for a road of discouraging ass kicking that you’ll be going to bed every night feeling great just to find out you blew it from the start. Not very good for morale, and remember those fuckers are specifically trying to break our spirits by building in randomness and other qwerks to make you either jump off a building or pull out your credit card and start buying adwords.
Sad truth folks, it’s call the stock market and we’re talking about the best make money hat SEOs in the world, good ole Goog.
Keyword Research for Normal Humans
Keyword research is something that is a bit mysterious, it even sounds mysterious. Well it’s not, and finding the best keywords is easy as hell with SEMrush you just have to follow the money and those who are crushing ranks, merge and remove dupes.
Easy money right? Well allow me to walk you through the process:
For our example we will be doing “SEO” and we will start by intuitively playing around with some queries to find a few of the biggest money terms in our niche.
It’s not rocket science folks, I have never done any work in the SEO vertical but I can already think of some good ideas to get started.
- Seo services
- Seo company
Now the next revolutionary technique is using Google suggestions to get some more ideas.
We’re not going for a ton of suggestions, our goal is to identify the big root keywords and top players in our market so we can check all their ranks and save ourselves a shit load of work doing keyword research.
Note 2-3 big brand sites you see consistently dominating SERPs and type them into SEMrush.
It doesn’t have to be 100% as the competitors SEMrush suggested will help us determine the biggest players in our market.
Now jump over to their organic ranking, export all their ranks, set aside, and repeat for each competitor.
I did my blog so it is only a small amount of rankings but you’re going to want to find the big dogs, in SEO there are some with well over 1k positions for example. But unlike most of the bloggers out there I don’t like talking about specific sites and SERPs publicly, personally I just think it’s a dick move.
Now after you’ve done this for the big players on organic ranks, do the same thing for the people going hard on Adwords spend. You can check out the competitors suggested by SEMrush and sort by the guys with the most positions to come up with your base competitors as well.
When all is said and done, combine all the reports into one big excel spreadsheet, filter out the duplicates and you’ve got yourself a badass keyword list. Congratulations, you’re a keyword research expert.
Domains and Hosting
Now this section alone could be a series of posts, but neither of us have the attention span for that. We’ll talk about exactly what I use and you can just save yourself the headache and learn from my mistakes.
We’re going to need multiple hosts and registrars and we don’t want to pay an arm and a leg for it. We also want to make sure these providers are cool with our SEO shennanigans and won’t be a pain in the ass.
Domains and Registrars
Namesilo – This is a cheap gem of a registrar, free private whois and .coms for $8.99. Yup almost didn’t want to mention this one.
Namecheap – Namecheap offers free private whois which is just an all around win, I try to mix it up between private and public. Also it is very easy to just make new accounts which I also like to do so my domains aren’t under the same NC acct.
Godaddy Auctions – While the most popular place to find domains, this is where the largest supply is and if you’re patient you’ll find some good shit.
Godaddy – Godaddy may suck ass when it comes to web hosting but their domain registration gets the job done fine. And more importantly it’s relatively easy to put bogey whois information, make quick purchases, and point NS.
Freshdrop – This is a handy tool which pulls feeds from all the popular auction houses, Godaddy included. This allows you to bulk sort by metrics like Pagerank, Majestic seo referring domains, etc and dominate the expired domain game.
These are the main providers I use for domains, use multiple accounts and mix it up as much ass possible. It’s definitely not required but is good practice.
This fake name generator can also be pretty handy.
What is your first feeling when seeing the word “hosting”? Mine is rage and anger from how much bullshit I’ve dealt with over the years.
For anyone looking to start up a hosting company targeted at SEOs, here is what we’re looking for, surprisingly these areas baffle most hosts.
*Hosting that is fast as fuck
*Hosting that does not go down
*Shit tons of IPs
This blog is currently hosted on WPengine which was a complete noob move to sign up for. For starters you only get one shared IP, and they straight rape you for overage fees. Actually I realized my account get’s overage fees from people hitting the site for spam comment submissions. Go figure right?
So yeah stay far away from them unless you like paying shit loads to host a couple wp blogs, good branding and marketing, overpriced host for noobs.
What is the solution?
Find a geek to set you up a VPS and then you can run a bunch of sites, with multiple dedicated IPs, and better performance for half the cost.
I went with Servint and a $99 per month setup, but like I said you need a geek to help you choose the proper setup and configure your server.
But from there you’ll be in beast mode and be able to host multiple premium money sites, as for IPs I got 5 which gives me a good bit of flexibility, because we aren’t going to be little pansies with our SEO tactics. Remember that Google doesn’t like make money hat SEO and they will gladly crumble your entire empire without hesitation. They don’t like any type of SEO, only the kind that you will frustrate you, make you give up, and start paying for traffic.
Now this hosting setup would be for a blog like this, where I would take a more “legit” route. If I decided to make a couple more brand worthy sites, they would be hosted here on different IPs.
Yeah we’re going to need a bit more hosting than that if we want to have some real fun, share and reseller plans will set let us unleash. Here are some good shared providers:
And a bunch more but the trick is to always, always wait for a solid coupon code. These guys are always doing special offers, searching or sending a message can save some big money. $5 per month vs $10 will really start to add up when you accumulate lots of plans. Make sure you search for a coupon otherwise you’ll feel like a dick later.
It’s important to note any limits on these shared accounts and get a plan with unlimited addon domains and unlimited mysql databases so you can host multiple sites and get the most bang for your buck. As a rule I always try to get unlimited addons and mysql.
Hostnine – This is one kick ass hosting plan. Sure it’s not the best hosting out there but you can’t beat the price and IP diversity. There are 4 U.S. data centers to choose form and foreign ones, you can easily get 20+ different IPs just from making new accounts and rotating the different server locations. Ass kicking from all angles on that expense. While I don’t like putting Money sites on here usually, there are plenty of other uses.
Hostgator – While not not as good as Hostnine on the IP diversity, HG reseller gives you access to WHM so you can set private nameservers which is nice.
Between both of these reseller plans, your smorgasbord of shared hosts, and VPS you will be able to host all the sites you ever need.
Holy shit this section took forever, now back to our keywords and selecting our targets.
Here is the equation that I use to calculate keyword opportunities:
Keyword has buyer intent + Shit tons of ads and affiliates gunning for it = We should probably rank it.
Sort your master list of keywords by volume, then chunk out 2.5k-5k, 5k-10k, 10k-20k, etc and then sort by CPC.
Take a gander at the SERP, make a judgement call on the potential profitability, add to list for domination.
While this is actually a very simple process most people are still going to screw it up. Don’t waste your time ranking for shit just to rank for it or for vanity rankings, it’s a numbers game, not everything will rank, but if everything you target is profitable you’ll make money.
Now if you target half bullshit and half profitable keywords, your luck you’ll rank the bullshit keywords and start blaming SEO for you misfortune.
Takeaway – Choose keywords that will provide a larger enough return to risk trying to rank and dedicated resources at. This is business baby, let’s not forget that.
Building Money Sites
Let’s decide what exactly we’re going to build and how we’re going to allocate our resources now that we have pinpointed all the keywords we want to smash on. And let’s just roll with the SEO niche example and map out a quick approach, all hypothetical of course.
We’ll have our premium sites which is going to be a longer term play where. We will not be using any automated link building or PBN, just all natural, grass fed organic free range locally raised marketing.
Premium Money Site – JacobKing.com
Strategy – Use your expertise and general not giving a shit attitude combined with pulling some shenanigans to get noticed. It’s a slow play, just keep at it, build the list, do all that traditional marketer junk.
Premium Site – FuzzyBrandNameSEO.com
Strategy – Take the Moz route fully participating in the circle jerk which is the SEO community but with our own swag of course (there would be no connection between Jacob King tho), this would stand alone. Interviews, roundups, click bait, all those wonderful posts that get the SEO crowd doing backflips and sidekicks. The strategy is simple, copy what is working for everyone else and do it better. No reinventing the wheel, just copy and do it better.
Now for the fun part, apologies to the hardcore spammers out there who just fell asleep with the section above.
First thing is first, register some domains ASAP and get some aging. Will be doing a mixture of keyword rich and “brand” type domains. I like to mix it up, keyword domains have their advantages but they can also potentially hit filters easier with too many exact anchors so I like to use both.
Here are some examples:
Keyword Rich – SeoServicesAntarctica.com
Brand – TopRankBeastMode.com
Now depending on the budget I’m working with and the scale I’m going for I would register a bunch of domains. If you like you can register them at different times so they aren’t all registered on the same day, personally I could care less.
As soon as you get them registered immediately point the nameserves at one of your hosts and either throw up a wp install or a index.php with some content.
Just use whatever, some mashup will do (be sure to check copyscape tho), just gotta get something relevant up there to get indexed and start the aging process. That’s if you’re not ready to roll out sites with content immediately.
A wise man once said, “when you register domains you might as well throw up some content real quick and get the domain indexed”. Food for thought.
So we’ve got our domains and we hopefully have put in the proper time keyword research and the overall planning of this endeavor.
I have a hate/love relationship with expired domains, while I’ve had some great success with them I’ve also had some that were complete flops, with that said I do not recommend spending a ton of money on an expired domain you plan to spam.
With this in mind we will approach buying domains and allocating our efforts here accordingly.
Does relevance matter?
Sure it helps, but you can still get the age and authority boost from a totally random expired domain, from my experience there is a bit of randomness just overall to it. And you can’t always find a relevant domain, especially in typically spammed niche like SEO, so try to go as close as possible. Anything business related would be fine.
Parasite Pages and Other Goodies
Thought we were done? Nah we’re just heating up.
Let’s further diversify our portfolio and expand our testing with some parasite pages on authority domains that we know are ranking well. Rack your memory, what have you been seeing frequently spammed into the SERPs recently?
Here are some ideas to get you going which would work along the lines of SEO to drive traffic to an offer page or convert the lead directly onpage.
- Facebook.com pages
- Press Releases – Prweb, sbwire, prnewswire
- YouTube videos
That should be good enough, we could do some serious spamming at these type of pages and rank them all over. Do some geo targeted stuff, go buck wild. Recently there has been a new tool released that basically puts this process on steroids. It’s called “SERPwoo“.
The tool/service tracks all top 20 results over time for your specified keywords. For many SEOs they will not see the power here, and even some that actually signup will never see the power. It’s one of the most powerful tools in SEO, hands down, but it’s different than most services as the data isn’t instant since it tracks over time. So the real power comes after you’ve had that beast tracking like 20+ keywords over a couple months, then you’ve got “god mode” enabled as Ccarter calls it.
Content Isn’t King You Dumbasses
This might come as to a shock but content isn’t as important as you think. There is no magical onpage evaluation that says “oh boy this is completely unique and reads like a PHd wrote it, you will rank higher now”.
Sure duplicate content won’t fly, but scraped mashup that passes copyscape will rank just fine if you are so bold.
It needs to be relevant and contain your keywords, not over optimized (keyword stuffed) of course but beyond that it’s up to you how much you want to invest. Fat lead capture above the fold, how many people are really reading the damn article even if you fully display it? Wordai friends, do work.
Do simple on-page SEO, have multiple pages (about, contact, etc), mix up themes, and you’re good to go, it’s all about the links we’re going to pound Google in the face with and rank these sites.
Bare minimum for your sites:
- 500 word+ homepage
- About page
- Contact page
Things you can add:
-Some blog posts
Let’s Build Some Links Bitches
Finally, I made you read 3000 words about SEO without even talking about links, typical right?
We’ll be using two weapons for the job, GSA SER and a private blog network. Shocking right? Well why the hell aren’t you doing it then?
I can’t hold you hand through building a blog network nor can I line out the specifics of how to build one.
It’s not that complicated, but there are certain parts of the process that can’t be revealed because if people can’t figure these out on their own then they don’t deserve to be building proper blog nets.
It’s unfortunate because every tutorial there is on building a private network is flawed with some sort of inaccuracy.
We will be using GSA to build our spam and using our network for our more heavy hitter links.
As for anchor strategies, link types and any other detail we’ll need for our campaign, don’t ask me, start analyzing and attempting to replicate your competitors! Venture into some well know spammy niches and start examining the top rankers link profiles and reverse engineering their strategies. This is where SERPwoo will show you the light, see who has been popping in on spammy keywords and geek out on what they did to get there.
You see even if I did lay out my current anchor text strategies, it might not work in your vertical (yes it differs) and the approach changes over time as Google changes the algo. Ok so I could go way more in depth on the linking side, you’ll have to wait for that in a follow up post, 4k words is all this scatter brained SEO can handle.
Well there you have it folks, that’s how you do SEO with all bullshit aside. We have one goal, make big money using SEO as our vehicle. Profit is the only number that matters, if you’re arguing about who’s hat is whiter or blacker then you’ve already lost the game.
Test, test, and test some more, that’s make money hat SEO folks.