News flash, 99.9999% of SEOs have their heads completely shoved directly up their own asses.
Black hat, white hat, blue hat, blah blah blah.
For one, if you see your favorite talking head even discussing this topic and what color hat they sport, they’re lost as well.
It’s not about hats, it’s about money, that is all that matters, money.
Everyone needs to shut their pie holes and realize that, blabbing about what should be the universally accepted approach just shows how confused and lost people are.
Today I’m going to be discussing what might seem like an incredibly simple concept yet still alludes industry.
The only type of SEO that maters, let me repeat that, the ONLY type of SEO that matters, is the type which makes the most money…
This isn’t a moral debate, there are practically no rules in this game, and anything you read criticizing the evil spammers is just some whiny bullshit from a loser.
Don’t like the way that I think? Think that money and black hat spam is the root of all evil? Good for you, go back to flipping burgers and step aside, SEO is for winners not whiners. SEO is for those creative clever bastards that wouldn’t play by the rules and have figured out a way to keep it going as an adult, i.e. ranking on big terms and dominating what is the lifeblood of arguably the biggest corporation in the world.
Ok so now that is out of the way, let’s talk about ranking sites. Recently I published a slight rant piece talking about an approach/joke I call NFG SEO. Now this really was a rant without much substance on what the hell is actually working and I’m surprised more people didn’t call me out on that. Well now I’m going to call myself out on that, and discuss a bit more on what is working to rank sites along with an overview of the make money hat approach to SEO. Before we do that, there’s another aspect everyone has to understand about sharing information in general and SEO bloggers. With SEO, the integrity of most good processes lies in their exclusivity. For this reason you can basically throw out anything you’ve read and will read, it’s all bullshit.
Why? Because of simple logic.
SEO is an insane grind, it’s survival of the fittest, the algos are traps made by our predator (Google) and the ranks show how well we survive. Google is the enemy, they want to kill you. Now when someone wants to kill you, you’re not going to send them detailed information about what you do, if anything you’ll send them misinformation (like they do to SEOs).
So this blog here, you’re probably thinking, Jacob, well what the hell can you even write about then without fucking it up for the rest of us? Things must remain broad, and there is no way around that. Things like “what anchor % do you use in GSA?” or “how do you host your PBN?” I mean come on guys, if I truly have the answers to these questions then there is no time to be blogging about the shit much less spilling the beans for affiliate pennies. This post for example, has been sitting in drafts for 4 months after busting it out one night on a whim (revising and added this section). I average 8 hours, 7 days per week working, and I never stop. Holidays? I’ll be up until 4am making up for the lost time. To even be remotely good at SEO, you need to work your fucking face off, and after putting in the sweat and tears, the last thing you’ll do is share the pot of gold. Your first thought will likely be “Mine, ALL mine, muwhahahahaha”, time to scale to the moon, not it’s time to start writing a $7 WSO. And let’s begin.
Different Markets, Require a Different Approach
Yup, different approaches for different markets, shocking right? Well the same goes for SEO my friends, go try having an intervention with your neighborhood payday loan spammer about changing their ways and building awesome brands.
Also go have a chat with the guys slinging Viagra and banking $100k+ per month about content marketing.
Ok so these are two extreme examples of some verticals where you better put on the big boy pants and pull out your spam cannons otherwise you’ll never even touch P2.
And with these extreme examples that require serious aggressive spam to even compete there is the opposite side of the spectrum where the eco-system is different and you can dominate with a more singular domain focus building a “brand”.
But what about that grey area in the middle?
In this situation it would stand to reason that a savvy SEO would be using tactics from both sides taking advantage of opportunities and diversifying as much as possible. For this example let’s choose something mid spammy range like the “SEO” niche.
Not as competitive as you might think because most SEOs can’t rank shit and this is the perfect vertical to be taking an extremely versatile make money hat approach.
Getting Ready to Dominate
Now don’t go just diving in a like a drunken idiot, while I do encourage drinking along this process, let’s put some serious thought and preparation in up front as it will dictate the success of all our efforts. An important thing to note which we often forget is that SEO takes time, no matter how aggressive the strategy is.
Now with something that is time delayed like this, from a business/investment standpoint we can’t half ass the initial planning and decision making. There are plenty of things we can half ass along the way with SEO and still rank fine, but proper planning and direction is everything.
Otherwise you’re in for a road of discouraging ass kicking that you’ll be going to bed every night feeling great just to find out you blew it from the start. Not very good for morale, and remember those fuckers are specifically trying to break our spirits by building in randomness and other qwerks to make you either jump off a building or pull out your credit card and start buying adwords.
Sad truth folks, it’s call the stock market and we’re talking about the best make money hat SEOs in the world, good ole Goog.
Keyword Research for Normal Humans
Keyword research is something that is a bit mysterious, it even sounds mysterious. Well it’s not, and finding the best keywords is easy as hell with SEMrush you just have to follow the money and those who are crushing ranks, merge and remove dupes.
Easy money right? Well allow me to walk you through the process:
For our example we will be doing “SEO” and we will start by intuitively playing around with some queries to find a few of the biggest money terms in our niche.
It’s not rocket science folks, I have never done any work in the SEO vertical but I can already think of some good ideas to get started.
- Seo services
- Seo company
Now the next revolutionary technique is using Google suggestions to get some more ideas.
We’re not going for a ton of suggestions, our goal is to identify the big root keywords and top players in our market so we can check all their ranks and save ourselves a shit load of work doing keyword research.
Note 2-3 big brand sites you see consistently dominating SERPs and type them into SEMrush.
It doesn’t have to be 100% as the competitors SEMrush suggested will help us determine the biggest players in our market.
Now jump over to their organic ranking, export all their ranks, set aside, and repeat for each competitor.
I did my blog so it is only a small amount of rankings but you’re going to want to find the big dogs, in SEO there are some with well over 1k positions for example. But unlike most of the bloggers out there I don’t like talking about specific sites and SERPs publicly, personally I just think it’s a dick move.
Now after you’ve done this for the big players on organic ranks, do the same thing for the people going hard on Adwords spend. You can check out the competitors suggested by SEMrush and sort by the guys with the most positions to come up with your base competitors as well.
When all is said and done, combine all the reports into one big excel spreadsheet, filter out the duplicates and you’ve got yourself a badass keyword list. Congratulations, you’re a keyword research expert.
Domains and Hosting
Now this section alone could be a series of posts, but neither of us have the attention span for that. We’ll talk about exactly what I use and you can just save yourself the headache and learn from my mistakes.
We’re going to need multiple hosts and registrars and we don’t want to pay an arm and a leg for it. We also want to make sure these providers are cool with our SEO shennanigans and won’t be a pain in the ass.
Domains and Registrars
Namesilo – This is a cheap gem of a registrar, free private whois and .coms for $8.99. Yup almost didn’t want to mention this one.
Namecheap – Namecheap offers free private whois which is just an all around win, I try to mix it up between private and public. Also it is very easy to just make new accounts which I also like to do so my domains aren’t under the same NC acct.
Godaddy Auctions – While the most popular place to find domains, this is where the largest supply is and if you’re patient you’ll find some good shit.
Godaddy – Godaddy may suck ass when it comes to web hosting but their domain registration gets the job done fine. And more importantly it’s relatively easy to put bogey whois information, make quick purchases, and point NS.
Freshdrop – This is a handy tool which pulls feeds from all the popular auction houses, Godaddy included. This allows you to bulk sort by metrics like Pagerank, Majestic seo referring domains, etc and dominate the expired domain game.
These are the main providers I use for domains, use multiple accounts and mix it up as much ass possible. It’s definitely not required but is good practice.
This fake name generator can also be pretty handy.
Hosting
What is your first feeling when seeing the word “hosting”? Mine is rage and anger from how much bullshit I’ve dealt with over the years.
For anyone looking to start up a hosting company targeted at SEOs, here is what we’re looking for, surprisingly these areas baffle most hosts.
*Hosting that is fast as fuck
*Hosting that does not go down
*Shit tons of IPs
Premium Hosting
This blog is currently hosted on WPengine which was a complete noob move to sign up for. For starters you only get one shared IP, and they straight rape you for overage fees. Actually I realized my account get’s overage fees from people hitting the site for spam comment submissions. Go figure right?
So yeah stay far away from them unless you like paying shit loads to host a couple wp blogs, good branding and marketing, overpriced host for noobs.
What is the solution?
Find a geek to set you up a VPS and then you can run a bunch of sites, with multiple dedicated IPs, and better performance for half the cost.
I went with Servint and a $99 per month setup, but like I said you need a geek to help you choose the proper setup and configure your server.
But from there you’ll be in beast mode and be able to host multiple premium money sites, as for IPs I got 5 which gives me a good bit of flexibility, because we aren’t going to be little pansies with our SEO tactics. Remember that Google doesn’t like make money hat SEO and they will gladly crumble your entire empire without hesitation. They don’t like any type of SEO, only the kind that you will frustrate you, make you give up, and start paying for traffic.
Now this hosting setup would be for a blog like this, where I would take a more “legit” route. If I decided to make a couple more brand worthy sites, they would be hosted here on different IPs.
Shared Hosting
Yeah we’re going to need a bit more hosting than that if we want to have some real fun, share and reseller plans will set let us unleash. Here are some good shared providers:
Namecheap
Eleven2
Siteground
Site5
Inmotion Hosting
Arvixe
And a bunch more but the trick is to always, always wait for a solid coupon code. These guys are always doing special offers, searching or sending a message can save some big money. $5 per month vs $10 will really start to add up when you accumulate lots of plans. Make sure you search for a coupon otherwise you’ll feel like a dick later.
It’s important to note any limits on these shared accounts and get a plan with unlimited addon domains and unlimited mysql databases so you can host multiple sites and get the most bang for your buck. As a rule I always try to get unlimited addons and mysql.
Reseller Accounts
Hostnine – This is one kick ass hosting plan. Sure it’s not the best hosting out there but you can’t beat the price and IP diversity. There are 4 U.S. data centers to choose form and foreign ones, you can easily get 20+ different IPs just from making new accounts and rotating the different server locations. Ass kicking from all angles on that expense. While I don’t like putting Money sites on here usually, there are plenty of other uses.
Hostgator – While not not as good as Hostnine on the IP diversity, HG reseller gives you access to WHM so you can set private nameservers which is nice.
Between both of these reseller plans, your smorgasbord of shared hosts, and VPS you will be able to host all the sites you ever need.
Holy shit this section took forever, now back to our keywords and selecting our targets.
Keyword Selection
Here is the equation that I use to calculate keyword opportunities:
Keyword has buyer intent + Shit tons of ads and affiliates gunning for it = We should probably rank it.
Sort your master list of keywords by volume, then chunk out 2.5k-5k, 5k-10k, 10k-20k, etc and then sort by CPC.
Take a gander at the SERP, make a judgement call on the potential profitability, add to list for domination.
While this is actually a very simple process most people are still going to screw it up. Don’t waste your time ranking for shit just to rank for it or for vanity rankings, it’s a numbers game, not everything will rank, but if everything you target is profitable you’ll make money.
Now if you target half bullshit and half profitable keywords, your luck you’ll rank the bullshit keywords and start blaming SEO for you misfortune.
Takeaway – Choose keywords that will provide a larger enough return to risk trying to rank and dedicated resources at. This is business baby, let’s not forget that.
Building Money Sites
Let’s decide what exactly we’re going to build and how we’re going to allocate our resources now that we have pinpointed all the keywords we want to smash on. And let’s just roll with the SEO niche example and map out a quick approach, all hypothetical of course.
We’ll have our premium sites which is going to be a longer term play where. We will not be using any automated link building or PBN, just all natural, grass fed organic free range locally raised marketing.
Premium Money Site – JacobKing.com
Strategy – Use your expertise and general not giving a shit attitude combined with pulling some shenanigans to get noticed. It’s a slow play, just keep at it, build the list, do all that traditional marketer junk.
Premium Site – FuzzyBrandNameSEO.com
Strategy – Take the Moz route fully participating in the circle jerk which is the SEO community but with our own swag of course (there would be no connection between Jacob King tho), this would stand alone. Interviews, roundups, click bait, all those wonderful posts that get the SEO crowd doing backflips and sidekicks. The strategy is simple, copy what is working for everyone else and do it better. No reinventing the wheel, just copy and do it better.
Now for the fun part, apologies to the hardcore spammers out there who just fell asleep with the section above.
First thing is first, register some domains ASAP and get some aging. Will be doing a mixture of keyword rich and “brand” type domains. I like to mix it up, keyword domains have their advantages but they can also potentially hit filters easier with too many exact anchors so I like to use both.
Here are some examples:
Keyword Rich – SeoServicesAntarctica.com
Brand – TopRankBeastMode.com
Now depending on the budget I’m working with and the scale I’m going for I would register a bunch of domains. If you like you can register them at different times so they aren’t all registered on the same day, personally I could care less.
As soon as you get them registered immediately point the nameserves at one of your hosts and either throw up a wp install or a index.php with some content.
Just use whatever, some mashup will do (be sure to check copyscape tho), just gotta get something relevant up there to get indexed and start the aging process. That’s if you’re not ready to roll out sites with content immediately.
A wise man once said, “when you register domains you might as well throw up some content real quick and get the domain indexed”. Food for thought.
So we’ve got our domains and we hopefully have put in the proper time keyword research and the overall planning of this endeavor.
Aged Domains
I have a hate/love relationship with expired domains, while I’ve had some great success with them I’ve also had some that were complete flops, with that said I do not recommend spending a ton of money on an expired domain you plan to spam.
With this in mind we will approach buying domains and allocating our efforts here accordingly.
Does relevance matter?
Not really.
Sure it helps, but you can still get the age and authority boost from a totally random expired domain, from my experience there is a bit of randomness just overall to it. And you can’t always find a relevant domain, especially in typically spammed niche like SEO, so try to go as close as possible. Anything business related would be fine.
Parasite Pages and Other Goodies
Thought we were done? Nah we’re just heating up.
Let’s further diversify our portfolio and expand our testing with some parasite pages on authority domains that we know are ranking well. Rack your memory, what have you been seeing frequently spammed into the SERPs recently?
Here are some ideas to get you going which would work along the lines of SEO to drive traffic to an offer page or convert the lead directly onpage.
- Facebook.com pages
- Press Releases – Prweb, sbwire, prnewswire
- Buzzfeed
- Blogspots
- Yelp
- YouTube videos
- Rebelmouse
That should be good enough, we could do some serious spamming at these type of pages and rank them all over. Do some geo targeted stuff, go buck wild. Recently there has been a new tool released that basically puts this process on steroids. It’s called “SERPwoo“.
The tool/service tracks all top 20 results over time for your specified keywords. For many SEOs they will not see the power here, and even some that actually signup will never see the power. It’s one of the most powerful tools in SEO, hands down, but it’s different than most services as the data isn’t instant since it tracks over time. So the real power comes after you’ve had that beast tracking like 20+ keywords over a couple months, then you’ve got “god mode” enabled as Ccarter calls it.
Content Isn’t King You Dumbasses
This might come as to a shock but content isn’t as important as you think. There is no magical onpage evaluation that says “oh boy this is completely unique and reads like a PHd wrote it, you will rank higher now”.
Sure duplicate content won’t fly, but scraped mashup that passes copyscape will rank just fine if you are so bold.
It needs to be relevant and contain your keywords, not over optimized (keyword stuffed) of course but beyond that it’s up to you how much you want to invest. Fat lead capture above the fold, how many people are really reading the damn article even if you fully display it? Wordai friends, do work.
Do simple on-page SEO, have multiple pages (about, contact, etc), mix up themes, and you’re good to go, it’s all about the links we’re going to pound Google in the face with and rank these sites.
Bare minimum for your sites:
- 500 word+ homepage
- About page
- Contact page
Things you can add:
-Some blog posts
-Supporting pages
-Privacy policy and Terms of service
Let’s Build Some Links Bitches
Finally, I made you read 3000 words about SEO without even talking about links, typical right?
We’ll be using two weapons for the job, GSA SER and a private blog network. Shocking right? Well why the hell aren’t you doing it then?
I can’t hold you hand through building a blog network nor can I line out the specifics of how to build one.
It’s not that complicated, but there are certain parts of the process that can’t be revealed because if people can’t figure these out on their own then they don’t deserve to be building proper blog nets.
It’s unfortunate because every tutorial there is on building a private network is flawed with some sort of inaccuracy.
We will be using GSA to build our spam and using our network for our more heavy hitter links.
As for anchor strategies, link types and any other detail we’ll need for our campaign, don’t ask me, start analyzing and attempting to replicate your competitors! Venture into some well know spammy niches and start examining the top rankers link profiles and reverse engineering their strategies. This is where SERPwoo will show you the light, see who has been popping in on spammy keywords and geek out on what they did to get there.
You see even if I did lay out my current anchor text strategies, it might not work in your vertical (yes it differs) and the approach changes over time as Google changes the algo. Ok so I could go way more in depth on the linking side, you’ll have to wait for that in a follow up post, 4k words is all this scatter brained SEO can handle.
Well there you have it folks, that’s how you do SEO with all bullshit aside. We have one goal, make big money using SEO as our vehicle. Profit is the only number that matters, if you’re arguing about who’s hat is whiter or blacker then you’ve already lost the game.
Test, test, and test some more, that’s make money hat SEO folks.
Anuj Agarwal says
Love the tool and last video !! Fiverr at work !!
Jacob King says
What’s Fiverr?
Michal says
HAHHAHAH!! You made my day with those testimonials on the youtube channel :D so funny :D
Jacob King says
Sweetness, I thought I was the only one laughing at these.
Mike Sharona says
Steps to profit:
1. Read new post at JacobKing.com
2. Feel good.
3. ????
4.Profit
Mike Sharona
Jacob King says
3. Buy some domains, slam up some content, and start spamming.
Michael Bely says
Hey Dude,
That was a cool read.
Some more stuff to make it even cooler :)
– In addition to Namesilo domain register that you mentioned there is also awesome, quite cheap with free WhoIs internetbs.net (e.g. $8.99 .com)
– There is absolutely no sense in getting $10/mo or even $5/mo for regular PBN sites. (but it makes sense for the money sites though). Use cheap $1-2/mo hosting for regular PBN (lots of offers on WebHostingTalk.com). In most cases there will be quite frequent (and hopefully not long) downtime (several times a week maybe). But it, in my opinion, is a good value for the cheap money. Especially if you have dozens of PBN sites. However, if a PBN site is a powerful killer site (kinda PR5 or PR6 or big PA/DA/CF/TF), then buy more reliable and fast (read ‘more expensive’) hosting to keep it good boy in Google’s eyes. Do you agree?
P.S.: I hope your button “Spam” will work as “Leave a comment” button, but I thought twice before pressing it haha :)
Jacob King says
Yo yo, yeah I didn’t mention anything about hosting PBN as I’ll leave that up to everyone to figure out lo.
I will say tho, one problem with web hosting talk, it can be terribly inconsistent and you never know what IP you’re gonna get. You could easily be buying from the same servers. Also you’re buying hosting from some sketchy ass people usually that can just pick up and disappear out of nowhere.
Michael Bely says
Right, Jacob, you know the thing :)
Here is my recipe how to avoid this kind of problems (it’s been working like a charm for me without a single failure for a year for my dozens of sites that I host on cheap hosts):
1. “Look before you leap” step:
1.2. “Play on your risk with no-of-agers”. In other words, research on how long the company exists on the market. I feel comfortable with a company that is at least 1 year old
1.2.”Test drive them with a click of a button”. Simply. send them an email, asking what IP range (e.g. 123.45.xx.xx) they can provide. You will see (a) how fast they react, (b) you will get the reply about the IP. Sometimes they give you not the IP they promised, but you always can demand another one or cancel the account.
1.3. “Research on their sceletons in a closet”. The closet is webhostintalk.com. The sceletons are negative reviews (WHT never deletes them). This is optional step, but is interesting for educational purposes (you get to know sometimes that some hosting owners are such dumbasses) :)
Jacob King says
Well that’s some damn good advice, lot of homework to do for each host when you’re trying to scale a net into the 100+ domain range, but I didn’t think to go that far. And I will say some of my accounts purchased through webhostingtalk were dirttttt cheap and work great. Well that reminds me of a decent trick I thought of.
Use this query – site:webhostingtalk.com “coupon”
Then change the date range to last month and you can find some insane deals. Got some accounts for like $2 for a year lol, def add that to your process. Also use “promo code” and “discount”.
Michael Bely says
Yeah, $2/year is cool!
I’ve got it too. And its download speed as well as uptime is not terrible I’d say :)
Btw, thanks for the cost-reduction advice.
Neil says
Or, instead of going through all this hassle, you could just run all the domains through cloudflare if you run a smaller network. Has worked extremely well for me, but I only build smaller networks for each site I build to give them that final push.
Jacob King says
So you build a small network for each money site? That’s like impossible to scale but if it works, it works. I wouldn’t host my most valuable SEO asset (my pbn) using cloudflare personally. I don’t even use shitty ass cloudflare for real premium money sites.
Neil says
Ya, I do not use them for my sites either. I have seen nothing but a slow down while using them, utter shit. However, I believe they have over 100 c class IPs, and if you remove all the records including mail, works like a charm.
George says
Thanks for the site:webhostingtalk.com “coupon” trick.
Enjoyed your post btw.
Jacob King says
No prob, glad you enjoyed it. you can also try “promo code”, “discount”, and “promotion”
majordude says
Jacob, I’m familiar with the term PBN but not sure how it works. Is it just 10+ domains + random hosting + [this is where I get lost]? Do they link to each other? To your money site(s) only? One PBN for everything or one per money site? And how the hell do you manage to herd all those cats?
Jacob King says
There are way too many strategies to list with a PBN, the most common would be making a general network or a niche relevant network. You would then use this network to link to multiple money sites.
Stoimen Iliev says
You have been missed!
Nathan Driver says
It’s about time Jacob…damn! Great write-up and you’re definitely right about hosting that could be a whole nother post.
Jacob King says
Yeah for sure, I wasn’t trying to make it seem like an affiliate link push festival, but this is truly information I would have liked to have years ago. Hosting isn’t that F’ing complicated as long as you have the right guidance. At one point I had a $390 per month rackspace server for a site getting 50k visits a month with small DB, all because I didn’t knowing what is what and got swindled by a sales rep. Then wpengine, so annoying. Every $25 overagee fees is like a kick in the balls, $120 per month to host a wp blog which gets 20k visits and lots of spam comment attempts. Fuck both of them, all about that bottom line, everything else is a front.
The dudes at Servint don’t play around, I replaced the $390 per month server from Racksapce with a $200 per month from servint and got huge speed increases, way more room for growth, more IPS, and along with that came about half the bill. Still need to migrate my blog just had an issue migrating the DB, another fantastic part about wpengine, the way they have my shit configed is making it tough to move. But with that I’m going form wpengine shared hosting and shared IP bullshit, to a badass VPS with 5 IPs and consistently better performance. Oh and it can handle 10 times the traffic without some retarded overage fees.
Then shared accounts are just shared accounts you know, but those I listed are some of my favorite. Also the reseller accts come in handy also.
Jason Brown says
You just set the SEO world on fire.
Compliments from, the guys at SERPWoo.
Jacob King says
Ha thanks dude, good luck building them boxes, this one is shining.
simonD says
why is everyone praising this post, i dont get it
Wave Twister says
Because it fucking kicks ass…
n3 says
I also dont get it. Rantig about shit everybody knows, talking like a guy who hasnt put his cock in a girl since months or years, working 8 hours a day, 7 days a week. Thats complete BS to me. Im sitting on an island in thailand right now, nice house with pool, working 2-4 hours, 5 days a week, caching in 50k per month. Sounds like everyone here is a noob.
Jacob King says
Lol, 15 hours per week and banking $50k, good for you sir. You want to suck on my cock sometime?
Shobhit says
I presented this strategy in Jan to my boss but he didnt passed the budget for all this IP and domain shit, people unknown to SEO didnt get its importance.
So, I made an untracable network from free web 2.0 services diversifying even passwords (sure cant do the same with IPs with free network), but it showed results.
Jacob King says
How much budget we talking? Surely you could get going for $500-$1000, produce some results and get more cash. That’s why you have to be grinding on your own time so you can tell your boss to fuck off and go take a look at the SERPs. Everything I went over above that I use is for a real heavy user, I’m building sites sometimes daily, for some small scale testing you only need one hosting account and a few domains, use spam and buy some links.
Shobhit says
Same were my thought when he didnt passed it, I asked $2000 for the year (including cost of content from freelancers).
And $500-$1000 you mentioned is for a month or an year??
And I know my friend, the stuff you wrote is tripleX.
michelle says
You say
We will not be using any automated link building or PBN, just all natural, grass fed organic free range locally raised marketing. for your money site
But I just don’t get it
My competitors have 200 plus organic keywords, how is it possible to get that without link building or use of PBN?
Jacob King says
Do what I did with my blog, do some things to stand out and create some beastly content.
Like this beast for example – https://www.jacobking.com/ultimate-guide-to-scrapebox
Then call some people out, like this – https://www.jacobking.com/seo-assholes
Follow it up with some more badassery – https://www.jacobking.com/broken-tiered-link-building
Now let’s make a little bit of money with the newly found links and authority – https://www.jacobking.com/link-building-tools
Then just keep the ball rolling, this same technique can be applied to relatively any niche/industry. Maybe not the superrrr spam ones, but SEO surely, my blog ranks for a ton of KWs now, with shit tons of neg SEO.
Content marketing, removing SEO from the moz, building something cool, whatver you’d like to call it, that is what I mean. Then along the way you’re doing smart on-page and things take flight, but it takes timeeeeee.
Craig says
Another great post worth waiting for. I’ve heard loads of shit things about WPEngine, good choice on the VPS.
Jacob King says
Thanks Craig, cool company if you’re on the profit side of things lol, but a $99 VPS destorys their $100 account with minimal setup and you get total flexibility.
John says
Great post jacob. That’s what i am doing lately without giving a f$@&. GSA SPAM is still doing wonders but just take a little more time now.
Jacob King says
Haha you know what it is.
Matt says
Jacob,
Great post!
Quick question about local SEO in top 10 US cities: apart from quality citation and review sites plus links from sites in the local area, I plan on sticking with GSA and a PBN built specifically around that city (domains, content, etc.). Anything else you recommend to rank for phrases like “optometrist Chicago” or “DWI lawyer Houston”?
Many thanks for your thoughts!
Jacob King says
Nothing in particular, using parasites spam a lot.
Matt says
Thanks for confirming. Have a great weekend and enjoy a few beers if you will be watching the NFL games while doing SEO “grunt work”!
prab1996 says
I have been spamming local directory listings and they perform great.
Nauf Sid says
Is that a Fiverr video Jacob? would love to get one done for me too. LOL.
Jacob King says
Well e can let the cat out of the bag, yes it’s Fiverr.
prab1996 says
Lol , really fell asleep in half of the article.
Instead of buying new domain for xxx , check godaddy closeouts every day you will be able to find a good niche related domain for $18-20 (that’s better then getting a new domain).
Most of hosts who offer $1-12/year on webhostingtalk are new and they have issues like downtime , slow speed and they can close their doors any time. Here is list on which i have spent few hours http://prab1996.com/1-hosting-sites-list/ . Few hosts in this list are also re-sellers, But they are quite matured.
(i am not a robot , please don’t forward this link to cunts)
-=-
Chris Greenhough says
Even the comments on your blog are an education, Jacob. As for the content? My head is spinning.
I’ll come right out and say it: I’m a noob (compared to you guys). Therefore I’m going to ask a couple of (probably equally noob) questions. Gentlemen, please indulge me?
1. A thought occurs, re hosting. Is there a way to find out whether a cheap web host is so packed with spammy sites that the IPs are damaging to our ranking efforts, or doesn’t this matter?
2. I thought the purpose of a PBN was to feed link juice to your money site. Your quick breakdown of a hypothetical strategy seems to suggest no links at all to your money site(s)? Sorry if I’ve missed the point on this one.
3. Again, sorry, this might be an idiotic question the distinction between premium site, money site, etc. Is the idea to run these in parallel? I guess I don’t quite understand the structure if there’s no link between the channels.
4. OK, last quick question, any advice re Cloudflare or other CDNs? Are there any that don’t suck?
Apologies once again for noobishness. Any advice hugely appreciated.
Jacob King says
1. Yes you can see what sites are hosted on the same IP but don’t worry about that – http://www.yougetsignal.com/tools/web-sites-on-web-server/
2. Nah PBN is your heavy hitter links, definitely all at your Money site.
3. Yes parallel.
4. If you’re just getting started you won’t need to worry about CDNs, I don’t even have the CDN enabled on my blog here, not a huge issue with a small site.
No apologies needed, keep grinding.
Chris Greenhough says
OK thanks. So, let me check, only the ‘premium’ sites stand apart in your example? Take a two-pronged approach, one using no self-made incoming links, the other employing every trick in the book? I guess I’m trying to over-think this but hopefully the light will dawn soon. But I want to make sure I can understand and follow along. I appreciate your article is aimed at an educated audience ; )
Jacob King says
I dunno, you’re confusing me lol. Diversify your approach, that is the main takeaway.
Nir Levi says
Again… a fantastic article…
I am really looking forward for the GSA tutorial.
Maybe you can teach me something new ;)
Cool Jacob says
Setting up a VPS is easy as shit…
http://www.collegetimes.tv/lemp-server/
And no need to combine sites on one VPS… just setup a new IP/instance for each site and it only costs $5-10 each on the new cloud VPS providers popping up lately.
Jacob King says
Well I’ll have to take a look, personally I’m not the best with this stuff but I have several geeks in my rolodex.
Cool Jacob says
Yah I wasn’t either but as soon as I tried it, never went back… super easy and your sites load much faster on LEMP without cPanel and all that junk slowing down your server… after you setup via shell commands there’s never really any need to login shell again… just setup server backups using CodeGuard or something like that and if anything ever breaks, just restore the latest version of your site in one click… changed my life.
just sent you an email with the VPS provider I use, starts at $5 with a dedicated IP addresses for every single instance.
Vikram says
Hey Jacob,
Thanks for the great post – I think everyone can pretty much use it as a go-to guideline when building money sites and making money. Please read about my current status in SEO and gimme your advice:
I’m a newbie with GSA SER, Scrapebox, private proxies and a VPS on my hands, but I haven’t made a buck (from SEO) yet. I have experimented a lot with these tools and I think I have pretty much got the hang of scraping lists on Scrapebox, verifying it in GSA, and then using these verified lists to build even bigger lists with SB.
I think the best strategy for me right now would be build some parasite pages and do local SEO (top ten cities) instead of building my own money sites. This will allow me to rack up some initial cash which I can then invest in bigger projects. My strategy is to scrape contextual links lists and build a lot of good contextual links from many websites on tier 1 and tier 2 using nothing other than GSA SER.
Is my plan of action good? Have I missed anything?
Jacob King says
Sounds about right, you’re going to have a ton to learn along the way but for getting started you got the broad strokes. Just go cheap and keep everything as lean as possible. Cheap VPS, 50 shared proxies, SER + CB, scrapebox, WAC or KM, should be good to go.
Sam anderson says
Lol, you serious? you paid for a person on fiverr to get a testimonial about your site.
I have seen the person on the bottom video on fiverr
Jacob King says
Shhh, that’s how I create social proof, fiverr growth hacking and content marketing skills which create synergy through both inbound and outbound channels.
Gerald says
LOL @ Sam!!!
Are you serious? Look at this dude’s writing style man, of course he’s going to use that testimonial – You can’t be seriously looking for an in your face video testimonial like this to be legit man.
I hope you didn’t take too much time investigating that to come to your grand discovery leading to your “I’m gonna expose Jacob as a fraud with my comment.” lmfao!
… and for Jacob King, keep up the good work. I still have the visual in my mind of SSL is a ranking factor, so are my balls – Genius lol!
Michael Schwartz says
Hey Jacob,
I’m assuming there’s a lot of things you learned by being out there in the trenches doing seo day in day out. I’m also sure you’re not revealing a lot of the stuff you learned but there’s something I want to ask you.
Recently I’ve read a post on seotraffichacks by Terry Kyle talking about something called the RRF factor (Random Ranking Factor), which basically means that randomly some sites will rank and some sites won’t no matter what you’ll do and what links you’ll throw at them. Google randomly decides if it likes your site or not and that is being done to prevent reverse engineering of the algorithm.
It’s explained on the post better so I think I’ll just put the link here:
seotraffichacks.com/sites-arent-ranking-probably-will-never-rank/
Do you feel it is true and have you stumbled in anything like this?
Also, do you think the 30 day sandbox thing is real or BS?
Hoping for your feedback on this Jacob.
Jacob King says
Hey dude, no “RFF” that sounds silly to me, I don’t even like saying it because it sounds so silly, see this reply asked the same question – https://www.jacobking.com/make-money-hat-seo#comment-577198
30 day sandbox? Now there is something going on there, not sure if I’d call it a sandbox, and wouldn’t put a time stamp on it. I haven’t seen many sites magically jump out of it, but I sure have seen them fall into some bullshit. Like a dampening effect or something that you don’t fucking move no matter how many PBN links you pump, probably one of the most annoying fucking algorithms I’ve ever dealt with, ARGHHEHEFHRHRHEHERHRHEREFWNQMCKCQR#OFWEOFK~!!!!!ML@L< Whatever it is, still getting to know it and trying different ways to get around it and never hit the filter to begin with. Something to do with the age of the domain, link quality, anchor text and timing the links appear, it's like a mousetrap they made where the logical way to build links you fall into it every time, keep building links, nothing happens, then you quit. Links stop coming in, algo gets the data it needs, they win. But I will say all this bullshit seems to scale with volume, so small KWs can be a saving grace for some, not for this guy tho.
Ross Yanez says
You are one of a kind, Jacob.
I really love to follow your high quality rants as I find them realistic and practical. So much for the “top” SEO icons who keeps on saying that content is king but not really offering ranking services, just pure shit.
Will look forward to your next rant. :D
Jacob King says
Thanks dude, sure there are different ways to achieve the same goal but this is the way I’ve come to see things.
Wave Twister says
Once upon a time I earned with microsites and made decent coin in adsense. Then along came Google Animals and along with my income went my manhood. I gave up on SEO and tried whiter things like kindle, following Harlan Kilstein, and selling t-shirts on FB. I actually broke even with teespring but the Lord knows I can’t draw, sing, or dance so making shirts and blowing $100 on ads wasn’t my cup of tea and I fell into disarray with no meaning in my life. I almost rejoined Amway…(not really, but that’s how pointless my IM career felt just a few weeks ago)
With your sharp writing style (very similar to the way I carry myself in real life around friends) I mustered up enough courage and hope to get back in the SEO game. My once lifeless, limp, noodle of a life now has purpose. F*CK everything…I’m going all in, BALLS DEEP. NFG SEO here I come, watch the F*CK out!!!
Just started my PBN with 3 sites and firing up the ole’ copy of Scrapebox, dusting off my VPS that I’ve been paying for but just sitting idle like a neglected child…I have a purpose in my life now. Thank you for providing such great content, it’s the kick in the face I personally needed.
Jacob King says
Hell yeah, if this had a purpose, that would be it. Sharing the way I see thinking to kick start the process for others.
Lol maybe a post on “Balls Deep SEO” haha
Shay says
Jacob,
Seriously now, what is your success rate with seo, does most of your sites rank or tank?
Also, you said more than once that you use spam and PBN as well, which of these two routes do you feel is more effective and when would you prefer one over the other?
Last question, do you think there’s a random ranking factor (RRF) with google to prevent us from reverse engineering the algo? It means that if you built 2 sites with the same setup same links same configuration, one would get google love and one would be nowhere to be seen.
Jacob King says
Yes most of my sites rank lol, success rate greatly depends on competition, i.e. volume. The thing is, most of these little chicken shit bloggers out there when it comes brass tax, aren’t even touching big boy keywords.
5k+ monthly search volume on something commercial or we’re not even talking SEO, we’re talking kiddie shit. Under 1k? Under 500? Jesus man I aint got time for that shit, I play where the vicious algos roll, so on the big boys I dunno man, I’d say ~50/50, I build a lot of sites, some shit sticks, some doesn’t.
Spam or PBN? More effective, well they are both effective and essential parts of ranking. To clarify tho, small small KWs you can use all spam and rank fine, especially with a parasite page. But big boy keywords? Man you gonna need more than just spam bud, but then if you don’t use any spam and all PBN for example, shit likely won’t work out good. Both important tools in the bag.
Oohh RFF, that is some fancy sounding shit. No, I DON’T, there is some small randomization sure, and additional randomization when you’re using spintax and other automated tools, but no I do not think google has a random ranking factor as in do the same exact thing to 4 sites and 1 will magically rank page first page while the others do not, this does not happen. How do I know? Because I’ve fucking tried it, and I’ve had scarily similar results actually, had 3 domains ranking right next to each other out of a blast of 4. So no, but really you shouldn’t even be asking me this question. If you are at all curious about this, test is ASAP and put it to rest. If there was some random rank boost, bet your ass I’d be batching 4-6 sites all the time, identifying the winner, then crushing that one to page 1. But I’m not, so take that for what it’s worth.
Shay says
Yeah man that’s what I’m talking about, this is some good shit Jacob and I can see you’re swimming in this stuff everyday.
But listen, you always preach to us that we should test test test but are you learning everything just by testing? That’s a lot of time, money and energy being spend on experiments. Isn’t there an alternative and wouldn’t you prefer getting that information served to you and save you all the headache?
Let’s say with GSA for example, I’m sure that when you started using it you weren’t that great and there was a steep learning curve that you had to go through in order to become successful at it, am I right?
The thing is I’m always looking for resources where I can learn some new stuff to stay on the cutting edge of seo. Because seo changes so fast and we don’t wanna waste our time on stuff that doesn’t work anymore so we really gotta learn from each other sometimes.
Therefore, I thought I’ll just ask you this… What are your go to resources when you’re trying research/learn some new methods? Whether you have questions that need to be answered or you just wanna get updated on what’s really goin’ on, where do you go to?
P.S. If you were beginning with GSA today, where would you go to to learn it?
Jacob King says
Ok, I can tell you exactly what I did and would do.
Surely I wouldn’t test every single possible variable, some things you would have to just roll. But here is what I did and in the interest of time since I am currently swimming in spam campaigns, got to make it short.
I consumed every single possible piece of knowledge out there, I watched every video there is and read every single thread, literally stared at my phone constantly when not actually on the computer grinding, it was disgusting, it was an obsession practically. Then right when I would make some big discovery and think I figure *it out I’d make another huge one, which fueled me to keep going. And sure I learned a ton from people’s videos and posts, some more than others, but always bits and pieces which contributed to my own personal understanding.
I’d recommend doing that, just start sponging up every thing there is on the web about GSA, from Youtube, to BHW, to the GSA forum, along with that get the ball rolling asap and start spamming, the sooner you “put some links on something” the sooner you’ll be on the path to become a good spammer. You also have to realize that the learning curve for GSA is very steep, I have been using the software full time for over 2 years to get to my current understanding. Work your face off, that’s really the only way.
Shay says
Thanks a lot Jacob, I appreciate your honesty.
If you were to open a membership site you’d be making a killing, you know?!
Jacob King says
Ha thanks Shay, I’ve considered something like that, would love to share more detail but then again I wouldn’t lol.
Wave Twister says
This is golden information for me – I was so confused about when the PBN plays its role. Now I know to focus on spamming links with your tiered link building scheme because I’m just a little boy getting restarted/retrained. Lately I’ve been letting the PBN thing take over my life, while it will still be a part of it – I’ll put that on 2nd priority since I’m not swimming with the big boy pool yet.
Jay says
Jacob,
Kudos on yet another bad-ass post.
I have a request!
Can you do a bad-ass post to offer a solution to the rampant PBN deindexing that’s going on currently?
Jay
Jacob King says
Dang that sucks, shitty news to hear.
Not much I can offer in that department, this rampant deindexing you’re speaking of, any particular type of hosting this going on with?
Rascal says
The occasions I’ve heard recently is with people having low quality spun content and/or using $1 hosting.
Jay says
I’m in the SourceROI Facebook group and other related groups. I see deindexing reports popping up the whole damn time.
People are losing loads of sites. Up to 90 at a time. And it’s not even always on SEO hosting.
A few SEO hosts that got repeatedly fucked are:
– Skynet
– Paz
– ExpertWebHost
I have lost 2 out of 40 PBN sites myself. I suspect it’s because they were on IPs together with other, shittier, PBN sites.
I wrote over a 1000 words per post on my PBN (I assumed a shitty text-to-link ratio would keep me off the radar). I made sure they looked good with pictures and videos.
But still I lost 2.
The reason I only lost 2 is probably because I have them spread out over multiple hosts and no SEO hosting.
People are successfully getting these sites reindexed by taking off the spam content, rebuilding the original site and then submitting for reconsideration.
Some people believe dollar hosts are a big footprint. So moving up to slightly more expensive VPS hosting might help fight the deindexing.
And that’s about the gist of it.
Jacob King says
Ah very interesting, if the dollar hosts are coming from different places they should be fine, you really need to take a step back and think about what the fuck it is they are doing.
They have two main weapons:
1. Algorithms to detect blog networks and flag these domains automatically
2. The ability to manually review SEO hosting IPs and other ranges
Whatever is suggested, or you think is going on, always remember to resort back to those two areas as this is the only realistic way they can deinidex network domains. 2 out of 40 aint bad brother, cost of doing business. This could be a sign of a big update coming…
Jay says
There’s plenty of talk about Penguin 3.0. But it’s all speculation. Nobody knows what’s coming.
Why would you say this is a sign of an update?
Deindexed sites are getting the ‘pure spam’ label in webmaster tools. This is a manual action.
Just because they’ve increased their quality control group, it doesn’t necessarily mean an update is coming.
It very well could come. But how would PBN deindexing be related to it?
Jacob King says
Well if history repeats itself, they’ve mass deindexed blog networks right before rolling out updates before so I’m expecting it. The ultimate domination play, it’s like cutting off the water and food supply to your enemy a few weeks before dropping a nuke on them.
Jay says
Right on. Well let them get it over with, then. The faster, the better.
I’m looking forward to a coming year of relative stability.
Adrianx says
Hi!
I’ve been reading a lot about SEO in the last two months, everything I could. I’ve learnt to perfectly dominate keyword reseach, competition analysis and on page optimization. However, I’m stuck regarding to link building.
In the next days I’ll open a company about web design, online shop design, PPC services… I would also like to offer SEO services in my country.
I need to know the best and safest method to get my business page and then my clients pages to top positions in Google. I’ve thought in these strategy:
For my site: I should use a safe method to not get penalized. Do you think the most powerful method is to manually make a PBN for TIER1 with expired domains and then, for TIER2 use SAPE links pointing to TIER1 that I buy from Blackhatworld (for example)?
Another option could be only use a TIER1 with my OWN PBN.
What do you think is the best and safest method for my business site?
For my clients: I think of using a BHW service of SEOsolutions (they use SAPE) and with buffers for TIER1. My clients will pay a monthly fee, if they don’t pay, links are removed.
Do you think I’m doing good? Please I need some advice. I’m from Spain.
Thanks.
Jacob King says
Shit that’s a lot to read, SAPE for T2? Nah son, that is a bit wild. You’re really asking for the nitty gritty.
Wave Twister says
I’ve seen talk around the net and from some well known names that PBN’s have taken a big hit over the last 3 days or so. Wondering if you experienced any of this?
Jacob King says
Yeah a bit, they are definitely making a big push.
Shay says
Jacob,
I’m f**ing pissed off, these mother f***ers are deindexing more and more of my PBN.
ERRRRRRRRRRRR!!!! If Matt Cutts was here I would deindex his f***ing face!
I suspect that this deindexing that has been goin’ on lately has to do with the hosts.
I think big G is targeting cheap hosts/IPs that are known to host some nasty stuff.
What do you think?
Do you currently have a solution this problem?
Jacob King says
Not really sure what my best answer is for this quite yet…
Jack says
I’ve been trying to diversify my shennanigans to more unethical approaches lately. Safe seo and lots of content writing is getting very boring.
I dont know if this is common sense or not but — My “good” pbn’s link to my other “good”/content rich affiliate sites. Is it unwise to use these same pbns to link to sites of a more unsafe nature or topic?
Im talking like porn, hacks, cracks.
I have no clients on these pbns so the dentist isnt going to see buttfuckersgalore.orgy above his pbn post or anything.
Just wouldnt want to jeaopardize my pbns and safe sites.
Jacob King says
Lol, yeah ultimately linking out to more aggressive stuff, especially totally random stuff, like on OBL for payday loans and the other for garcinia cambogia, might be something algorithmic that can spot that. Personally I go very broad niche with it but don’t do client side at all, zero.
Vikram says
Hey Jacob,
What linkbuilding strategy would you suggest for parasite pages? I’m think along the lines of 250 contextual links per day with a truckload of miscellaneous tier 2 links. Is this too spammy or will it help me rank?
Jacob King says
Sounds badass lol, def give it a try. Depending on the volume, it might take anywhere from a couple hundred to a few thousand so get after it, testttt.
Shay says
For a pbn site you care about, what content would you use in light of the deindexing wave we’re seeing lately?
Auto spun/Manually spun/Unique?
Jacob King says
Personally I use auto spin for everything but I’m a boss like that.
awesome says
This is hands down the best seo article ive read, ever. Fuckadoodle do.
Praise be Jacob and his pure real no shit seo goodness.
:)
mikenate says
jacob you just changed my whole belief about SEO & the way it was been done till today .. love the way you spoke the content & also the way of presentation . Would like to know as should we do inter linking on the pages of site or just external linking would help …. as I am little confused about that …. but rest it was awesome !!!
thanks to Matthew Woodward for referring me to your site & you for clearing up my thoughts !!!
Jacob King says
On the moneysite? Wouldn’t worry about it too much, if you’re link game is on point some on-site minutia won’t matter.
Vikram says
Hi Jacob. Just went through this post a second time. It seems you are suggesting to dive headfirst into a niche (after finding the best keywords) and register multiple domains for the same niche with different strategies for each domain, while creating parasite pages and spamming them as well. Am I right?
Jacob King says
Yeah buddy, righteo.
jeanne says
I was wondering what kinds of money sites you run? Do you have only SEO sites? And also how can all of this black hat stuff work when for instance, there is a legit site of clients with their actual name on it! Can it be traced by Google in that case?
Sorry if this sounds completely ignorant but I’m a Noob. Yep.
Jacob King says
I have sites on two opposite sides of the spectrum. One is 100% spam, the hardcore stuff. Then I run a couple legit sites too, just like I do here. Totally different niche of course, but I still try to build cool shit not just spammmm.
I don’t have clients, never have really, for a couple reasons.
1. The exact type of shit I do get’s real sketchy when you’d doing it for a business owner, I’d rather not even think about that. Sure you can rank parasite pages and additional domains with no connection to the main brand, just drive the leads but I still don’t like it.
2. Fuck dealing with people, I don’t need some douchebag with a carpet cleaning business calling me at 2am when his ranks fluctuate a couple spots. Or god forbid he get’s dropped.
3. Hrmm, lost my train of thought, there was a 3, well guess it’s gone now.
Bombay Dude says
Sir, all your articles are absolutely “in your face” ! Just love to read them over and over. I say all your pages should rank 1 so as to bust the myths proclaimed by so called SEO gurus.