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Ian Lurie's Bio
Ian is the founder of Portent, an Internet Marketing company.
Latest Posts by Ian Lurie
Editorial calendars suck. There. I said it. They suck because they are wish lists, not sensible plans. They’re inflexible. They use terminology your team and clients don’t understand, like “10x” and “long form.” They suck because we try to jam our marketing teams into calendars.... Continue Reading →
On the surface, both the hreflang tag and canonical tag do similar things – tell search engines which version of a page they are supposed to index and deliver to particular searchers. However, these tags do not have the same function. They are not the same thing. As digital marketers, we keep abreast of the latest... Continue Reading →
Only a fraction of digital marketers consider design a core component of our jobs. Traditionally, we leave designing to designers. This lets the rest of us spend more time serving our king and queen: data and text. Besides, we’re just a [insert job title here] – most agencies have a design team to do pesky... Continue Reading →