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Ian Lurie's Bio
Ian is the founder of Portent, an Internet Marketing company.
Latest Posts by Ian Lurie
In my Mozcon presentation this year, I talked about Markdown. I’ve had a few people ask about my toolset, so here’s how I install and use Atom to write Markdown. Enjoy. Atom is fast becoming my new favorite text editor. It handles Markdown beautifully, is great for HTML, runs faster than stink, and has great... Continue Reading →
Search engine advertising is a critical piece of the marketing puzzle for all businesses, but can be especially useful in an industry that is as competitive as Law or other professional services. This post looks at some of the specific opportunities and pitfalls for professional services firms, focusing on Law, but there... Continue Reading →
This is another excerpt from an upcoming e-book on finding actionable, cross-channel opportunities in your data. We use Google Analytics (GA) for this, but you can use any platform. I’ve said it before, I’ll say it again: The tool you use isn’t as important as the discipline of combing through data regularly and finding... Continue Reading →